Sugar, spice, and everything nice
Client:
Sweet Escape
Industry:
Food & Beverage
Services:
Visual Identity Design
Hidden in the hush of Palm Beach, Sweet Escape is your excuse to ditch reality and indulge a little too hard. It’s not just a candy shop—it’s a flirt with nostalgia, wrapped in sunshine and sugar, pulling cues from a glamorous past and remixing them for right now.
The brand is built like a daydream you don’t want to wake up from: time slows, smiles get sticky, and every detail has a mischievous edge. From collectible-worthy packaging to stationery that feels more souvenir than supply, Sweet Escape isn’t here for quick treats—it’s here for main-character moments, savored slowly and without apology.
A little retro, a lot of flavor
Every detail—from bold candy stripes to polished, personality-packed type—nods to the golden age of seaside glamour, but with a wink instead of a whisper.
Layered logos loaded with texture and story pull you into a full-sensory escape, inviting locals and wanderers alike to slow it down, crack a smile, and lean into the sweet stuff. It’s not just a look—it’s a feeling. One that sparks joy, stirs connection, and celebrates the timeless magic of community, comfort, and treats worth sneaking seconds of.
Postcard pastels, polished attitude
Born where seaside swagger meets old-school glam, this visual identity is pure Palm Beach nostalgia—with attitude.
Faded postcard pastels bring the vibe: coral sunsets, powdery sands, minty palms in motion. Hits of gold flash through it all—just enough shine to flex that effortless, buttoned-up luxury Palm Beach has perfected for decades.
