A retro identity designed to play, pop, and perform
Client:
The Hull Doctor
Industry:
Marine Care
Services:
Visual Identity Design
The Hull Doctor isn’t just scrubbing boats—it’s rewriting the rulebook on boat care. This isn’t a checklist service or a quick rinse and run. It’s a full-blown obsession with clean hulls, dialed-in details, and keeping life on the water looking (and feeling) its best. Equal parts craftsmanship and saltwater soul, The Hull Doctor exists for people who don’t just own boats—they live the lifestyle.
The old branding did the job, but it didn’t tell the whole story. It missed the humor, the heart, and the people-first energy that sets The Hull Doctor apart. This rebrand set out to flip the script—elevating the brand to a go-to name in hull and dock maintenance while layering in personality, warmth, and a little fun. Because taking care of boats should feel less like a chore and more like part of the ride.
Unapologetically bold and impossible to ignore
The Hull Doctor’s ultra-bold typeface isn’t subtle and that’s the point. It’s loud, confident, and built to stand its ground. Just like the work behind it.
Boats aren’t just vessels. They’re floating memory-makers —weekends, sunsets, stories you’ll tell for years. And they deserve more than a quick scrub. They deserve real care.
The logo makes the promise clear: at The Hull Doctor, every boat gets the respect, precision, and attention it’s earned—no shortcuts, no half-measures.
A logo that's as fun as it is thoughtful
Meet the Doc—The Hull Doctor’s resident expert with a wink. Joyful, quirky, and effortlessly cool, he brings the brand to life with a retro, hand-drawn edge that feels equal parts throwback and timeless.
Rocking his signature stethoscope and iconic goggles, the Doc isn’t just a mascot—he’s the brand’s attitude in human form. He knows his stuff, doesn’t take himself too seriously, and always shows up ready to deliver.
That friendly grin and perfectly quaffed hair say it all: professional, approachable, and just playful enough. It’s a visual promise that every boat gets expert care—with personality, precision, and a little bit of swagger.
